eBay
Advertising

Reach your ideal audience
anytime, anywhere and on any device.

Audience

eBay is one of the world’s largest online marketplaces with more than 128 million active users driving nearly $75 billion in sales volume in 2013.1 Our massive reach, combined with our first-party commerce data, gives you the scale you need and the audience you deserve. From Auto Enthusiasts and Small Business Owners to Entertainment Aficionados and Tech Fanatics, we have the audience you seek.

At eBay, we believe sharing your brand story with the right person at the right time and in the right context will help inspire consumers to discover new items based on their interests. By leveraging our unique audience data, you can help influence and guide these shoppers to make the right brand and product choices. So take advantage of eBay’s unprecedented data and media solutions to reach your ideal audience today—both on and off eBay.

 

Activate your brand on one of the world's largest online marketplaces.

Contact us

A leading CPG brand leveraged eBay’s first-party data to reach its ideal audience, resulting in a new in-target benchmark for the brand.2

Targeting

eBay is one of the only ad-targeting platforms that naturally possesses first-party commerce data—not look-alikes. We don't make assumptions based on a cookie pool or use algorithms to infer who may be in-market for a smartphone—we know.

eBay’s first-party commerce data and targeting capabilities make sure your media dollars deliver—on and off eBay. Put our unmatched targeting at scale to work for you. Both direct and programmatic packages are available.

First-Party
data

First-party data means no guesswork. We offer 100% real data rooted in real-world shopping behavior that can be leveraged on eBay or through our offsite solution,
eBay Audience Platform.

Targeted
Scale

Our massive reach means you can target specific audiences with enough scale to have a significant impact. When you want to make a splash, eBay has a big rock.

Custom
Segments

We deliver the audiences you seek, from keyword and real-time targeting, to Lifestyle segments like Moms, Small Business Owners and Tech Early Adopters.

Partners:

 

To help advertisers better reach certain customer groups, eBay has partnered with Datalogix to help connect digital media and offline purchasing data. This partnership, which enables us to target CPG buyers and in-market car shoppers among other key groups, is invaluable. AND we can measure results.

Target by:

 

Contextual:

  • Home Page Lockout
  • The Doodle
  • Sign-In/Sign-Out Lockout
  • Category Pages
  • Brand Showcase
  • View Item Pages
  • Centers & Seasonals
 

Demo/Geo:

  • Age
  • Gender
  • Marital Status
  • Employment Status
  • Parental Status
  • Household Income
  • DMA/State
 

Lifestyle:

  • Life of Luxury
  • Trendsetters
  • Plugged In
  • Active Lifestyle
  • In-Market Car Shoppers
  • Gamers
  • Do It Yourself
 

Behavior:

  • Keyword Search
  • Ebay Buyers
  • Ebay Sellers
  • Recent Purchasers
  • Real-time Targeting
  • Post-Purchase Targeting
  • Category Behavior
 

Activate your brand on one of the world's largest online marketplaces.

Contact us

eBay’s exclusive private marketplace exceeded a leading automotive brand’s awareness goal and increased their SOV by 16-fold.2

Solutions

eBay’s context, first-party commerce data and best-in-class targeting allows us to reach our audience at relevant points in their purchase journey—both on eBay and off. Now let’s talk about the critical products you’ll need to build for an optimal media campaign. In addition to standard, ATF IAB placements, we offer high-impact placements, unique content integration opportunities, programmatic RTB and audience extension via eBay Audience Platform.

Through eBay Audience Platform we can deliver your message across various channels, including display, video, mobile and social. What’s more? We just added a native pushdown to our high-impact toolkit, and advertising on eBay’s mobile app is coming soon.

NEW IN 2014

HIGH-IMPACT PLACEMENTS

EBAY AUDIENCE PLATFORM

BRAND SHOWCASES

CONTENT INTEGRATION

PROGRAMMATIC BUYING PROGRAMS

Activate your brand on one of the world's largest online marketplaces.

Contact us

“What other companies struggle to create, we already know—each step of a consumer’s commerce journey.”

John Donahoe, CEO of eBay Inc.

CONTACT US

Triad Retail Media is the authorized online media supplier for eBay Advertising. We help you build the optimal media plan across all of our properties.

Leverage the power of eBay—one of the world's largest online marketplaces. Let’s get started.

Triad Retail Media

727.231.5096

100 Carillon Parkway, Suite 100
St. Petersburg, FL 33716

Click here to learn more about our off-site solution, eBay Audience Platform.