With $20 billion in mobile commerce generated in 2013 and 260 million (and counting) global app downloads, eBay is a leader in m-commerce.1 What's more, eBay mobile users are highly engaged. They spend 3x the amount of time on eBay compared to the nearest competitor.2
Now, for the first time, we're giving you the opportunity to connect with eBay users throughout their entire shopping journey. eBay mobile advertising will be a native experience, beautifully integrated into the eBay app. Contact us today to learn how you can be one of the first brands to take advantage of this game-changing opportunity.
eBay is one of the world's largest online marketplaces with more than 149 million active users driving nearly $75 billion in sales volume in 2013.3 As one of the only ad-targeting platforms to naturally possess first-party data, we have enormous insight into user interests and intent based on actual shopping and purchase behavior. In fact, eBay tracks over 290 million hours of shopping activity each month.4 We harness the power of this data to help our advertising partners reach their ideal audience anytime, anywhere and on any device.
From moms and small business owners to entertainment aficionados and tech fanatics, we have your ideal audience at scale. By partnering with eBay, you’ll have access to over 60 predefined audience segments, all powered by our real commerce data. If your ideal audience isn't one of our predefined segments, no problem! We can create a custom segment for you or uncover your ideal audience via eBay’s Audience Discovery tool. Whatever segment you’re interested in, our data and media solutions will help you reach them—both on and off eBay.
A leading CPG brand leveraged eBay’s first-party data to reach its ideal audience, resulting in a new in-target benchmark for the brand.5
Technology is driving fundamental changes in shopping behavior. Consumers have unprecedented access to goods and expect shopping anywhere, at any time, and on any device. Being able to understand how consumers shop across channels and target them appropriately has been a challenge for most advertisers to date. eBay is one of the only ad-targeting platforms that can provide a solution for this dilemma.
Since eBay users have a single, universal login—regardless of the device they are using—we are able to target and track across all devices using our first-party data. This data is incredibly powerful and is only accessible to brands advertising with eBay. Our ability to map real people throughout their entire shopping journey is invaluable. This is what makes our media solutions so unique, and goes way beyond traditional third–party data solutions.
eBay’s exclusive private marketplace exceeded a leading automotive brand’s awareness goal and increased their SOV by 16-fold.5
eBay's first–party data, world–class technology, and massive registered user profile base provide brands with a well-rounded product portfolio to address all stages of the marketing funnel. Our full suite of products, including Guaranteed Context, Programmatic Buying, eBay Audience Platform, and Mobile are all designed to reach consumers at relevant points in their shopping journey—both on and off eBay. Our on-site solutions provide you with high-impact placements and targeted messaging to start the conversation with your ideal audience.
Leveraging our off-site solution via the eBay Audience Platform, you can continue that conversation as your audience explores the Internet. eBay's programmatic solutions are all about activating in real time and were built to complement and enhance your campaign. What's more, advertising on eBay’s mobile app is coming soon! But don't wait. You can start your off–site mobile campaign today.
Whether you're looking to build awareness, increase engagement, or drive performance, we provide tailored solutions to ensure we deliver on your KPIs. Since our products work better together, we provide a holistic, cross–device approach that doubles down on your best audience, while simultaneously finding all potential converters. Contact us to learn more about our custom solutions.
“What other companies struggle to create, we already know—each step of a consumer’s commerce journey.”
John Donahoe, CEO of eBay Inc.
Triad Retail Media is the authorized online media supplier for eBay Advertising. We help you reach millions anytime, anywhere and on any device.
Leverage the power of eBay—one of the world's largest online marketplaces. Let’s get started.
100 Carillon Parkway, Suite 100
St. Petersburg, FL 33716
Click here to learn more about our off-site solution, eBay Audience Platform.