eBay is the World’s Largest Online Marketplace with more than 116 million active users driving nearly $75 billion in sales volume in 2012. Each month, nearly 1/3 of all U.S. Internet users visit eBay. Because eBay is all about exploration and discovery, consumers love spending time on our site, engaging twice as long on eBay compared to our nearest competitor.
eBay’s massive reach, combined with its first-party shopper data, enables you to connect with your target audience, at a scale that is meaningful for your brand. You can help influence and guide shoppers to make the right brand and product choices. Take advantage of eBay’s unprecedented ability to define and reach your target audience today — both on and off eBay.
“Targeting ads according to purchase behavior leads to the largest increase in in-store buying.”
Kristina Knight, Legolas Media and IRI Symphony study, May 2012
eBay is one of the only ad-targeting platforms that naturally possesses first-party data — not look-alikes. We don't make assumptions based on a cookie pool or use algorithms to infer who may be in-market for a smartphone — we know.
eBay’s first-party data and targeting capabilities make sure your media dollars deliver — on and off eBay. Put our unmatched targeting at scale to work for you. Both direct and programmatic packages are available.
First-party data means no guesswork. We offer 100% real data rooted in real-world shopping behavior that can be leveraged on and off eBay via Audience Extension.
Our massive reach means you can target specific audiences with enough scale to have a significant impact. When you want to make a splash, eBay has a big rock.
We deliver the audiences you seek, from keyword and real-time targeting, to Lifestyle segments like Moms, Small Business Owners and Tech Early Adopters.
To help advertisers better reach certain customer groups, eBay has partnered with Datalogix to help connect digital media and offline purchasing data. This partnership, which enables us to target in-market car shoppers among other key groups, is second to none. AND we can measure results.
“We are thrilled to see that advertising on eBay generated considerable lift in brand awareness and sales for our new product.”
LEADING TABLET PROVIDER
eBay’s context, first-party data and best-in-class targeting allows us to reach our audience at relevant points in their purchase journey — both on eBay and off. Now let’s talk about the critical products you’ll need to build for an optimal media campaign.
In addition to standard, ATF IAB placements, we offer high-impact placements, unique content integration opportunities and audience extension. What’s more? We just added Programmatic RTB to our solution set.
“What other companies struggle to create, we already know — each step of a consumer’s commerce journey.”
John Donahoe, CEO of eBay Inc.
Triad Retail Media is the authorized online media supplier for eBay Advertising. We help you build the optimal media plan across all of our properties.
Leverage the power of eBay — the World’s Largest Online Marketplace. Let’s get started.