eBay Advertising

Real people, real scale, real results

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What's New: Cross-Device Targeting

With eBay's recent mobile advertising launch, we are now one of just a handful of publishers who can deliver the cross-device solutions marketers want. Since many eBay users have a single, universal login, we can target and track the shopping and buying behavior of real people across devices.

We draw insights from the actions of over 157 million eBay users globally—all rooted in first-party data.1 Our ability to target audiences based on actual purchase behavior is what makes our media solutions so unique, and it's what allows us to help minimize problematic inventory.

Audience Targeting

With more than 157 million global, active buyers and nearly $83 billion in sales volume in 2014, we have enormous insight into user interest and intent based on the shopping behavior of actual people.1 In fact, eBay tracks over 290 million hours of shopping activity each month.2

We harness the power of our first-party data to help our advertising partners reach real people in the shopping mindset. From Moms and Small Business Owners to Entertainment Aficionados and Tech Fanatics, we have unparalleled scale for any audience you seek.

    A leading CPG brand leveraged eBay's first-party data to reach its ideal audience, resulting in a new in-target benchmark for the brand.3

    Any audience. Any context. Any device. One premium commerce environment.

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    Environment & Context

    As one of the world's most recognizable brands, eBay offers brands a premium, "well-lit" multi-screen environment. For eBay, it's all about the convergence of utility and engagement—giving consumers what they want, and making it instantly shoppable so they're inspired to come back time and time again.

    Advertising is part of this experience, and because we understand how people shop and navigate our site, we can deliver packages designed to help meet your viewability requirements.

      eBay's audience data and innovative solutions work together to help deliver more relevant shopping experiences for our users.

      Any audience. Any context. Any device. One premium commerce environment.

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      Products & Solutions

      To activate your brand on eBay, one of the world's largest online marketplaces, marketers can leverage our high-impact desktop and mobile placements, programmatic buying programs and targeted programs to influence shoppers at unprecedented scale in one safe, "well-lit" environment.

      And because of our in-depth customer insights and first-hand knowledge about how people shop our site, we can package up the most premium inventory with high viewability scores. What's more? By leveraging any of our audience segments, we can even help minimize problematic inventory.

      Our product innovations have earned us top billing as one of the digital "Big Five." – MediaPost.

      Any audience. Any context. Any device. One premium commerce environment.

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      Triad Retail Media is the authorized online media seller for eBay Advertising. We help you run campaigns designed to minimize fraud at scale. Anytime. Any device.

      Leverage the power of eBay—one of the world's largest online marketplaces. Let’s get started.

      Triad Retail Media


      100 Carillon Parkway, Suite 100
      St. Petersburg, FL 33716

      Click here to learn more about our premium programmatic solutions.